| Record ID | marc_ithaca_college/ic_marc.mrc:212442422:1394 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:212442422:1394?format=raw |
LEADER: 01394cam a22002654a 4500
001 384510
005 20060320134401.0
008 040204s2005 njua f 001 0 eng
010 $a 2004002611
035 $a54373031
040 $aDLC$cDLC$dIBS$dMUQ
020 $a0471460079
042 $apcc
050 00 $aGV716$b.S86 2005
049 $aXIMM
100 1 $aSupovitz, Frank.
245 14 $aThe sports event management and marketing playbook /$cFrank Supovitz.
260 $aHoboken, N.J. :$bJ. Wiley & Sons,$cc2005.
300 $axviii, 478 p. :$bill. ;$c25 cm.
440 4 $aThe Wiley event management series
505 0 $aDefining and developing objectives, strategies and tactics -- Identify costs -- Identifying revenue streams -- Soliciting and selecting host cities and venues -- Starting the clock on the sports event planning process -- Understanding the sports event-sponsor relationship -- Teaming with sponsors -- Maximizing and servicing the media partnership -- Activating the sports event marketing plan -- Engaging the community -- Accommodating and managing guests -- Presenting your event -- Working with broadcasters -- Managing for the unexpected -- Reviewing the game tapes.
650 0 $aSports$xMarketing$vHandbooks, manuals, etc.
650 0 $aSports$xEconomic aspects$vHandbooks, manuals, etc.
650 0 $aSports administration$vHandbooks, manuals, etc.
994 $aC0$bXIM