| Record ID | marc_ithaca_college/ic_marc.mrc:212495084:834 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:212495084:834?format=raw |
LEADER: 00834cam a2200277 a 4500
001 384570
005 20060331101231.0
008 031016s2002 enka b 001 0 eng
010 $a 2003279360
035 $a50100979
040 $aUKM$cUKM$dDLC$dNTE$dBAKER
015 $aGBA2-W4575
020 $a0749438649
042 $alccopycat
050 00 $aHF5438.5$b.C86 2002
049 $aXIMM
100 1 $aCummins, Julian.
245 10 $aSales promotion :$bhow to create, implement and integrate campaigns that really work /$cJulian Cummins & Roddy Mullin.
250 $a3rd ed.
260 $aLondon :$bKogan Page,$c2002.
300 $axvi, 256 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 247-248) and index.
650 0 $aSales promotion.
650 0 $aMarketing.
700 1 $aMullin, Roddy.
994 $aC0$bXIM