| Record ID | marc_ithaca_college/ic_marc.mrc:212505078:1357 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:212505078:1357?format=raw |
LEADER: 01357cam a22003014a 4500
001 384578
005 20060314100158.0
008 040209s2004 nyua 001 0 eng
010 $a 2004042466
035 $a54415555
040 $aDLC$cDLC$dYBM$dBAKER$dIXA
020 $a0060570148
042 $apcc
050 00 $aHD69.B7$bR538 2004
049 $aXIMM
100 1 $aRies, Al.
245 14 $aThe origin of brands :$bdiscover the natural laws of product innovation and business survival /$cAl Ries and Laura Ries.
250 $a1st ed.
260 $aNew York :$bHarperCollins,$c2004.
300 $ax, 308 p. :$bill. ;$c22 cm.
500 $aIncludes index.
505 0 $aThe great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.
650 0 $aBrand name products.
650 0 $aBrand name products$xMarketing.
650 0 $aBrand name products$xManagement.
650 0 $aNew products$xManagement.
700 1 $aRies, Laura.
994 $aC0$bXIM