| Record ID | marc_ithaca_college/ic_marc.mrc:214030038:1201 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:214030038:1201?format=raw |
LEADER: 01201pam a22003014a 4500
001 386248
005 20060420113137.0
008 050920s2006 maua b 001 0 eng
010 $a 2005027417
035 $a61692727
040 $aDNLM/DLC$cDLC$dYDX$dNLM$dBAKER$dUKM
015 $aGBA608393$2bnb
016 7 $a101257671$2DNLM
016 7 $a013365829$2Uk
020 $a0763783501
042 $apcc
050 00 $aRA410.56$b.B46 2006
060 10 $aW 74.1$bB513e 2006
049 $aXIMM
100 1 $aBerkowitz, Eric N.
245 10 $aEssentials of health care marketing /$cEric N. Berkowitz.
250 $a2nd ed.
260 $aSudbury, Mass. :$bJones and Bartlett Publishers,$cc2006.
300 $axvi, 416 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
650 0 $aMedical care$xMarketing.
994 $aC0$bXIM