| Record ID | marc_ithaca_college/ic_marc.mrc:214056520:1467 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:214056520:1467?format=raw |
LEADER: 01467cam a22003254a 4500
001 386319
005 20060801110042.0
008 031211s2004 nju b 001 0 eng
010 $a 2003064361
035 $a53937890
040 $aDLC$cDLC$dYDX$dUOI$dUKM$dIXA$dBAKER
015 $aGBA432462$2bnb
016 7 $a012924670$2Uk
019 $a56540585
020 $a0131438182
042 $apcc
043 $an-us---
050 00 $aHF1416$b.J634 2004
049 $aXIMM
100 1 $aJohansson, Johny K.
245 10 $aIn your face :$bhow American marketing excess fuels anti-Americanism /$cJohny K. Johansson.
260 $aUpper Saddle River, NJ :$bFinancial Times Prentice Hall,$cc2004.
300 $axviii, 206 p. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 00 $gChapter 1$tThree strikes$gChapter 2 The$tAnti-marketing case$gChapter 3$tWhy do marketers do what they do?$gChapter 4$tGlobal marketing as bad marketing$gChapter 5$tAnti-globalization and marketing$gChapter 6$tWhy only American brands?$gChapter 7$tAnti-Americanism and marketing$gChapter 8$tWho wants to be an American?$gChapter 9$tAre foreign countries any better?$gChapter 10$tAccentuate the positive.
650 0 $aExport marketing$xPolitical aspects$zUnited States.
650 0 $aExport marketing$xMoral and ethical aspects$zUnited States.
650 0 $aAdvertising$xMoral and ethical aspects$zUnited States.
650 0 $aAnti-Americanism.
994 $aC0$bXIM