| Record ID | marc_ithaca_college/ic_marc.mrc:215129834:895 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:215129834:895?format=raw |
LEADER: 00895cam a22002774a 4500
001 390212
005 20060905105152.0
008 050329s2005 maua b 001 0 eng
010 $a 2005008903
035 $a58790992
040 $aDLC$cDLC$dYDX$dBAKER$dIXA$dLMR
020 $a0750679034
042 $apcc
043 $an-us---
050 00 $aHF5415.33.U6$bK67 2005
049 $aXIMM
100 1 $aKorzenny, Felipe.
245 10 $aHispanic marketing :$ba cultural perspective /$cFelipe Korzenny, Betty Ann Korzenny.
260 $aBurlington, MA :$bElsevier/Butterworth-Heinemann,$cc2005.
300 $axxiv, 328 p. :$bcol. ill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
650 0 $aHispanic American consumers.
650 0 $aConsumer behavior$zUnited States.
650 0 $aTarget marketing$zUnited States.
700 1 $aKorzenny, Betty Ann,$d1933-
994 $aC0$bXIM