MARC Record from Ithaca College Library

LEADER: 01473cam a22003018a 4500
001 392969
005 20061030112131.0
008 060330s2006 ncu b 001 0 eng
010 $a 2006010728
035 $a65407303
040 $aDLC$cDLC$dBAKER
020 $a0807856762
020 $a080783033X
024 3 $a9780807830338
024 3 $a9780807856765
042 $apcc
043 $an-us---
050 00 $aHC110.C6$bM35 2006
049 $aXIMM
100 1 $aMcGovern, Charles.
245 10 $aSold American :$bconsumption and citizenship, 1890-1945 /$cCharles F. McGovern.
260 $aChapel Hill :$bUniversity of North Carolina Press,$cc2006.
300 $axv, 536 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aAdvertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945.
650 0 $aConsumption (Economics)$xPolitical aspects$zUnited States$xHistory.
650 0 $aConsumer behavior$xPolitical aspects$zUnited States$xHistory.
994 $aC0$bXIM