Record ID | marc_ithaca_college/ic_marc.mrc:218143405:925 |
Source | Ithaca College Library |
Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:218143405:925?format=raw |
LEADER: 00925cam a22003014a 4500
001 398837
005 20070302153411.0
008 051219s2006 mau b 001 0 eng
010 $a 2005058409
035 $a62738704
040 $aDLC$cDLC$dBAKER$dUKM$dC#P$dYDXCP$dOCLCQ$dCOO$dVP@$dBTCTA
015 $aGBA669729$2bnb
016 7 $a013531619$2Uk
020 $a0262201658
020 $a9780262201650
024 3 $a9780262201650
042 $apcc
050 00 $aHF5415.32$b.T95 2006
049 $aXIMM
100 1 $aTurow, Joseph.
245 10 $aNiche envy :$bmarketing discrimination in the digital age /$cJoseph Turow.
260 $aCambridge, Mass. :$bMIT Press,$cc2006.
300 $aviii, 225 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. [193]-215) and index.
650 0 $aConsumer profiling.
650 0 $aMarket segmentation.
650 0 $aMarketing$xTechnological innovations.
994 $aC0$bXIM