| Record ID | marc_ithaca_college/ic_marc.mrc:219028806:1071 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:219028806:1071?format=raw |
LEADER: 01071cam a22002894a 4500
001 402800
005 20070328105851.0
008 031222s2004 nyu 001 0 eng
010 $a 2003027640
035 $a53970715
040 $aDLC$cDLC$dOCL$dBAKER$dBTCTA
020 $a0071437940
020 $a9780071437943
042 $apcc
050 00 $aHF5415.13$b.T7353 2004
049 $aXIMM
100 1 $aTrout, Jack.
245 10 $aTrout on strategy :$bcapturing mindshare, conquering markets /$cJack Trout.
246 30 $aStrategy
260 $aNew York :$bMcGraw-Hill,$cc2004.
300 $axiv, 159 p. ;$c21 cm.
500 $aIncludes index.
505 0 $aStrategy is all about survival -- Strategy is all about perceptions -- Strategy is all about being different -- Strategy is all about competition -- Strategy is all about specialization -- Strategy is all about simplicity -- Strategy is all about leadership -- Strategy is all about reality.
650 0 $aMarketing$xManagement.
650 0 $aStrategic planning.
650 0 $aSuccess in business.
994 $aC0$bXIM