| Record ID | marc_ithaca_college/ic_marc.mrc:219029877:1279 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:219029877:1279?format=raw |
LEADER: 01279cam a2200337 a 4500
001 402801
005 20070328111239.0
008 030411s2002 nyua 001 0 eng d
010 $a 2003267314
035 $a50640221
040 $aOCJ$cOCJ$dDLC$dBAKER$dNLGGC$dVP@$dBTCTA$dYDXCP
020 $a0060007737
020 $a9780060007737
042 $alccopycat
050 00 $aHD69.B7$bR537 2002
049 $aXIMM
100 1 $aRies, Al.
245 14 $aThe 22 immutable laws of branding :$bhow to build a product or service into a world-class brand /$cAl Ries and Laura Ries.
246 3 $aTwenty-two immutable laws of branding
246 30 $aHow to build a product or service into a world-class brand
250 $a1st ed. [expanded].
260 $aNew York :$bHarperBusiness,$cc2002.
300 $axvi, 255 p. :$bill. ;$c24 cm.
500 $a"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
500 $aIncludes index.
505 0 $aThe 22 immutable laws of branding -- The 11 immutable laws of internet branding.
650 0 $aBrand name products$xManagement.
650 0 $aMarketing$xDecision making.
650 0 $aInternet marketing.
700 1 $aRies, Laura.
994 $aC0$bXIM