| Record ID | marc_ithaca_college/ic_marc.mrc:219031156:1294 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:219031156:1294?format=raw |
LEADER: 01294pam a22002774a 4500
001 402802
005 20070419135158.0
008 050106s2005 enka b 001 0 eng
010 $a 2005000148
035 $a57432148
040 $aDLC$cDLC$dYDX$dYBM$dBAKER$dBTCTA$dYDXCP
020 $a0749443065
020 $a9780749443061
042 $apcc
050 00 $aHD59$b.W325 2005
049 $aXIMM
100 1 $aWatson, Tom,$d1950-
245 10 $aEvaluating public relations :$ba best practice guide to public relations and evaluation planning, research & evaluation /$cTom Watson & Paul Noble.
260 $aLondon ;$aSterling, VA :$bKogan Page Limited,$cc2005.
300 $avii, 213 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [205]-210) and index.
505 0 $aPrinciples of public relations practice -- Evaluation and communication psychology -- Practitioner culture - why we do what we do -- Gathering and interpreting information -- Evaluation structures and processes -- Developing a media evaluation system -- Evaluation in practice-case studies -- Objectives and objective setting -- Future developments.
650 0 $aPublic relations$xEvaluation.
650 0 $aPublic relations$xEvaluation$vCase studies.
700 1 $aNoble, Paul,$d1955-
994 $aC0$bXIM