MARC Record from Ithaca College Library

LEADER: 03365cam a22003014a 4500
001 403946
005 20070605114035.0
008 060126s2006 nyu b 001 0 eng
010 $a 2006002362
035 $a63297596
040 $aDLC$cDLC$dBAKER$dC#P$dNLGGC$dVP@$dIG#$dYDXCP$dBTCTA$dCOO
020 $a0814473555
020 $a9780814473559
042 $apcc
050 00 $aHD30.37$b.F59 2006
049 $aXIMM
100 1 $aFlynn, Nancy,$d1956-
245 10 $aBlog rules :$ba business guide to managing policy, public relations, and legal issues /$cNancy Flynn.
260 $aNew York :$bAMACOM, American Management Association,$cc2006.
300 $axii, 226 p. ;$c23 cm.
504 $aIncludes bibliographical references (p. 199-214) and index.
505 0 $aThe case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break-your blog and your business -- Managing and editing writers' posts and readers' comments.
505 0 $aBlog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q&A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q&A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies.
650 0 $aBusiness communication$xBlogs.
650 0 $aCustomer relations$xTechnological innovations.
650 0 $aBlogs.
650 0 $aCorporate culture.
994 $aC0$bXIM