| Record ID | marc_ithaca_college/ic_marc.mrc:221041126:1369 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:221041126:1369?format=raw |
LEADER: 01369cam a22002774a 4500
001 406734
005 20070725113614.0
008 070201s2007 ne a b 001 0 eng
010 $a 2007004083
035 $a81861333
040 $aDLC$cDLC$dBAKER$dBTCTA$dC#P$dYDXCP
020 $a075068416X
020 $a9780750684163
050 00 $aHD30.37$b.C33 2007
049 $aXIMM
100 1 $aCass, John$q(Gene John)
245 10 $aStrategies and tools for corporate blogging /$cJohn Cass.
260 $aAmsterdam ;$aBoston :$bElsevier/Butterworth-Heinemann,$cc2007.
300 $axvi, 224 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media.
650 0 $aBusiness communication$xBlogs.
650 0 $aInternet marketing.
650 0 $aBusiness enterprises$xBlogs.
650 0 $aBlogs.
994 $aC0$bXIM