| Record ID | marc_ithaca_college/ic_marc.mrc:221286102:1676 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:221286102:1676?format=raw |
LEADER: 01676cam a22003494a 4500
001 407178
005 20070726135521.0
008 051130s2006 nyua b 001 0 eng
010 $a 2005034927
035 $a62430817
040 $aDLC$cDLC$dBAKER$dUKM$dC#P$dYDXCP$dOCLCQ$dIXA$dBTCTA$dIG#
015 $aGBA659257$2bnb
016 7 $a013504864$2Uk
020 $a0789028689
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042 $apcc
050 00 $aHF5415.127$b.C34 2006
049 $aXIMM
100 1 $aCahill, Dennis J.
245 10 $aLifestyle market segmentation /$cDennis J. Cahill.
260 $aNew York :$bHaworth Press,$cc2006.
300 $axiii, 184 p. :$bill. ;$c21 cm.
440 0 $aHaworth series in segmented, targeted, and customized marketing
504 $aIncludes bibliographical references (p. 171-181) and index.
505 0 $aNonlifestyle issues -- Segmentation theory -- Nonlifestyle segmentation -- Lifestyle issues--prizm, lov, and vals -- Lifestyle considerations -- Prizm -- Psychographics -- Vals and list of values -- Psychographics again -- Lifestyle targets -- The mature market -- Teens and tweens -- Ethnic marketing and marketing to the disabled -- Applications -- Applying autobiographical memory to advertising -- The tribes: a new psychographic scheme -- Single-family houses -- Used cars -- Food -- Health care -- Other considerations and decision-making overlays -- Myers-briggs type indicator -- Family considerations -- Cases and thoughts.
650 0 $aMarket segmentation.
650 0 $aConsumers' preferences.
650 0 $aConsumer behavior.
650 0 $aLifestyles.
994 $aC0$bXIM