| Record ID | marc_ithaca_college/ic_marc.mrc:222166109:1522 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:222166109:1522?format=raw |
LEADER: 01522cam a22003134a 4500
001 442383
005 20071009115455.0
008 060308s2006 enka b 001 0 eng
010 $a 2006008147
035 $a64595937
040 $aDLC$cDLC$dBAKER$dBWKUK$dYDXCP$dBTCTA$dPUL$dLVB
020 $a074944407X
020 $a9780749444075
042 $apcc
050 00 $aHD59$b.G684 2006
049 $aXIMM
100 1 $aGreen, Andy,$d1958-
245 10 $aEffective personal communication skills for public relations /$cAndy Green.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2006.
300 $axvii, 219 p. :$bill. ;$c24 cm.
440 0 $aPR in practice series
500 $a"CIPR Chartered Institue of Public Relations."
504 $aIncludes bibliographical references (p. 203-210) and index.
505 0 $aYour inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.
650 0 $aPublic relations.
650 0 $aCommunication.
650 0 $aInfluence (Psychology)
710 2 $aChartered Institute of Public Relations.
994 $aC0$bXIM