MARC Record from Ithaca College Library

LEADER: 01940cam a2200265Ia 4500
001 452454
005 20080710131000.0
008 071126s2008 nyua b 001 0 eng d
035 $a182521026
040 $aUPZ$cUPZ$dUPZ$dBAKER$dEGM$dGK8$dBKL$dNTD$dOCLCQ$dVP@$dMNY$dOCL
020 $a9780061353239
020 $a006135323X
090 $aBF448$b.A75 2008
049 $aXIMM
100 1 $aAriely, Dan.
245 10 $aPredictably irrational :$bthe hidden forces that shape our decisions /$cDan Ariely.
250 $a1st ed.
260 $aNew York :$bHarper,$cc2008.
300 $axxii, 280 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. [259]-267) and index.
505 0 $a1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
650 0 $aDecision making.
650 0 $aEconomics$xPsychological aspects.
650 0 $aConsumer behavior.
994 $aC0$bXIM