| Record ID | marc_ithaca_college/ic_marc.mrc:36183946:711 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:36183946:711?format=raw |
LEADER: 00711cam a2200229 a 4500
001 67659
008 900217s1989 ilua b 00110 eng
005 19900611181609.0
010 $a 88063028 $o20785213
035 $9AAI-1156
040 $aDLC$cDLC$dFPT$dXIM
020 $a0944496040
020 $a0944496059 (cover)
050 00 $aHF5415.13$b.B595 1989
082 00 $a658.8$220
049 $aXIMM
100 1 $aBond, Craig A.
245 10 $aControlling marketing :$bmarketing success through marketing controls /$cCraig A. Bond.
260 0 $aChicago :$bPluribus Press,$cc1989.
300 $axiii, 186 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. [171]-182)
650 0 $aMarketing$xManagement.