| Record ID | marc_ithaca_college/ic_marc.mrc:36195850:702 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:36195850:702?format=raw |
LEADER: 00702cam a2200241 a 4500
001 67672
008 820623s1983 njua b 00110 eng
005 19900611182718.0
010 $a 82012335 $o08588975
035 $9AAI-1169
040 $aDLC$cDLC$dm/c$dXIM
020 $a0137016239
050 0 $aHF5415$b.K636 1983
082 0 $a658.8$219
049 $aXIMM
100 1 $aKotler, Philip.
245 10 $aPrinciples of marketing /$cPhilip Kotler.
250 $a2nd ed.
260 0 $aEnglewood Cliffs, N.J. :$bPrentice-Hall,$cc1983.
300 $axxiv, 676 p. :$bill. ;$c24 cm.
490 0 $aPrentice-Hall series in marketing
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing.