| Record ID | marc_ithaca_college/ic_marc.mrc:42671954:643 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:42671954:643?format=raw |
LEADER: 00643cam a2200229 a 4500
001 76227
008 850620s1986 nyua 001 0 eng
005 19910930171228.0
010 $a 85015188 $o12237229
035 $9AAJ-0631
040 $aDLC$cDLC$dm/c$dXIM
020 $a0070460248
050 0 $aHF5415.126$b.N37 1986
082 0 $a658.8/4$219
049 $aXIMM
100 1 $aNash, Edward L.
245 10 $aDirect marketing :$bstrategy, planning, execution /$cEdward L. Nash.
250 $a2nd ed.
260 $aNew York :$bMcGraw-Hill,$cc1986.
300 $axxiii, 445 p. :$bill. ;$c24 cm.
500 $aIncludes index.
650 0 $aDirect marketing.