| Record ID | marc_ithaca_college/ic_marc.mrc:94091096:856 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:94091096:856?format=raw |
LEADER: 00856cam a2200277 a 4500
001 151922
008 840405s1984 maua b 00110 eng
005 19860306164030.0
010 $a 84007904 $o10725418
035 $9AAR-7144
040 $aDLC$cDLC$dXIM
020 $a0262040751
039 0 $a2$b3$c3$d3$e3
043 $an-us---
050 0 $aJF2112.A4$bD53 1984
082 0 $a324.73$219
049 $aXIMM
100 1 $aDiamond, Edwin.
245 14 $aThe spot :$bthe rise of political advertising on television /$cEdwin Diamond and Stephen Bates.
260 0 $aCambridge, Mass. :$bMIT Press,$cc1984.
300 $axiv, 416 p. :$bill. ;$c21 cm.
504 $aBibliography: p. [391]-400.
500 $aIncludes index.
650 0 $aAdvertising, Political$zUnited States.
650 0 $aTelevision advertising$zUnited States.
700 10 $aBates, Stephen,$d1958-