| Record ID | marc_loc_2016/BooksAll.2016.part01.utf8:12245012:1309 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part01.utf8:12245012:1309?format=raw |
LEADER: 01309cam a22003254a 4500
001 00026485
003 DLC
005 20151120073233.0
008 000301s2000 nyua b 001 0 eng
010 $a 00026485
020 $a0684864665
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.5$b.R87 2000
082 00 $a658.8$221
100 1 $aRust, Roland T.
245 10 $aDriving customer equity :$bhow customer lifetime value is reshaping corporate strategy /$cRoland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon.
260 $aNew York :$bFree Press,$c2000.
300 $axii, 292 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 275-282) and index.
650 0 $aCustomer services.
650 0 $aCustomer relations.
650 0 $aMarketing.
650 0 $aStrategic planning.
700 1 $aZeithaml, Valarie A.
700 1 $aLemon, Katherine N.$q(Katherine Newell)
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/simon051/00026485.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/simon032/00026485.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0631/00026485-t.html
856 41 $3Sample text$uhttp://www.loc.gov/catdir/enhancements/fy0641/00026485-s.html