| Record ID | marc_loc_2016/BooksAll.2016.part01.utf8:1444823:1191 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part01.utf8:1444823:1191?format=raw |
LEADER: 01191cam a22003254a 4500
001 00008013
003 DLC
005 20040621192129.0
008 000104s2000 caua 001 0 eng
010 $a 00008013
020 $a0787950777 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aHD69.B7$bD38 2000
082 00 $a658.8/27$221
100 1 $aDavis, Scott M.,$d1964-
245 10 $aBrand asset management :$bdriving profitable growth through your brands /$cScott M. Davis.
250 $a1st ed.
260 $aSan Francisco :$bJossey-Bass,$cc2000.
300 $axvi, 265 p. :$bill. ;$c24 cm.
440 4 $aThe Jossey-Bass business & management series
500 $aIncludes index.
650 0 $aBrand name products.
650 0 $aProduct management.
650 0 $aBrand name products$zUnited States.
650 0 $aProduct management$zUnited States.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/wiley042/00008013.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley034/00008013.html
856 4 $3Table of Contents$uhttp://lcweb.loc.gov/catdir/toc/00008013.html