| Record ID | marc_loc_2016/BooksAll.2016.part01.utf8:200832137:1377 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part01.utf8:200832137:1377?format=raw |
LEADER: 01377cam a2200349 a 4500
001 00551300
003 DLC
005 20141217073824.0
008 000228s1998 enka b 001 0 eng d
010 $a 00551300
015 $aGB98-X0452
020 $a0750641215
035 $a(OCoLC)ocm42580645
040 $aUKM$cUKM$dJHE$dDLC
042 $alccopycat
050 00 $aHF5415.13$b.I55 1998
082 00 $a658.8$221
245 00 $aInnovation in marketing /$cedited by Peter Doyle and Susan Bridgewater.
260 $aOxford ;$aBoston :$bButterworth-Heinemann,$c1998.
300 $axii, 225 p. :$bill. ;$c24 cm.
490 1 $aThe Chartered Institute of Marketing/Butterworth-Heinemann marketing series
500 $a"Published in association with the Chartered Institute of Marketing."
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement$vCase studies.
650 0 $aService industries$xMarketing$vCase studies.
650 0 $aTechnological innovations$xMarketing$vCase studies.
700 1 $aBridgewater, Susan.
700 1 $aDoyle, Peter,$d1943-2003.
710 2 $aChartered Institute of Marketing.
830 0 $aMarketing series (London, England)
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/els031/00551300.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/els031/00551300.html