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MARC Record from Library of Congress

Record ID marc_loc_2016/BooksAll.2016.part01.utf8:213918483:1256
Source Library of Congress
Download Link /show-records/marc_loc_2016/BooksAll.2016.part01.utf8:213918483:1256?format=raw

LEADER: 01256cam a2200349 a 4500
001 00702959
003 DLC
005 20000923115326.0
008 000911s2000 onca b 001 0 eng d
010 $a 00702959
015 $aC99-932562-0
020 $a0802047394 (bound)
020 $a0802083013 (pbk.)
035 $a(OCoLC)ocm43283653
040 $aCaOTU$beng$cNLC$dEMU$dDLC
042 $alccopycat
043 $an-us---$an-cn---$aew-----
050 00 $aHF5414$b.R88 2000
100 1 $aRutherford, Paul,$d1944-
245 10 $aEndless propaganda :$bthe advertising of public goods /$cPaul Rutherford.
260 $aToronto ;$aBuffalo :$bUniversity of Toronto Press,$cc2000.
300 $axvi, 365 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [345]-347) and index.
650 0 $aSocial marketing$zUnited States.
650 0 $aSocial marketing$zCanada.
650 0 $aSocial marketing$zEurope, Western.
650 0 $aAdvertising, Public service$zUnited States.
650 0 $aAdvertising, Public service$zCanada.
650 0 $aAdvertising, Public service$zEurope, Western.
650 0 $aAdvocacy advertising$zUnited States.
650 0 $aAdvocacy advertising$zCanada.
650 0 $aAdvocacy advertising$zEurope, Western.