| Record ID | marc_loc_2016/BooksAll.2016.part01.utf8:24211832:1105 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part01.utf8:24211832:1105?format=raw |
LEADER: 01105cam a22002774a 4500
001 00040114
003 DLC
005 20040707093407.0
008 000509s2001 iluab b 001 0 eng
010 $a 00040114
020 $a0844226017
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aHF5415.127$b.S37 2001
082 00 $a658.8/0089/00973$221
100 1 $aSchreiber, Alfred L.
245 10 $aMulticultural marketing :$bselling to the new America : position your company today for optimal success in the diverse America of tomorrow /$cAlfred L. Schreiber, with Barry Lenson.
260 $aLincolnwood, Ill. :$bNTC Business Books,$cc2001.
300 $axii, 300 p. :$bill., maps ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarket segmentation$zUnited States.
650 0 $aMinority consumers$zUnited States.
700 1 $aLenson, Barry.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/mh042/00040114.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/mh021/00040114.html