| Record ID | marc_loc_2016/BooksAll.2016.part01.utf8:29123401:1040 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part01.utf8:29123401:1040?format=raw |
LEADER: 01040cam a22002774a 4500
001 00045590
003 DLC
005 20070913080338.0
008 000823s2001 si a 001 0 eng
010 $a 00045590
020 $a0471845965 (cloth : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.13$b.T395 2001
082 00 $a658.8/27$221
100 1 $aTemporal, Paul.
245 10 $aHi-tech hi-touch branding :$bcreating brand power in the age of technology /$cPaul Temporal and K.C. Lee.
260 $aSingapore ;$aNew York :$bWiley,$cc2001.
300 $ax, 219 p. :$bill. ;$c24 cm.
500 $aIncludes index.
650 0 $aBranding (Marketing)
650 0 $aElectronic commerce.
700 1 $aLee, K. C.$q(Kwok Cheong)
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/wiley044/00045590.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley037/00045590.html
856 4 $3Table of Contents$uhttp://www.loc.gov/catdir/toc/onix06/00045590.html