| Record ID | marc_loc_2016/BooksAll.2016.part01.utf8:33316389:980 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part01.utf8:33316389:980?format=raw |
LEADER: 00980cam a22002654a 4500
001 00050299
003 DLC
005 20020522165258.0
008 000929s2001 enka b 001 0 eng
010 $a 00050299
020 $a0273641956 (pbk.)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.1265$b.O25 2001
082 00 $a658.8/4$221
100 1 $aO'Connor, John,$d1960-
245 10 $aMarketing in the digital age /$cJohn O'Connor, Eamonn Galvin.
250 $a2nd ed.
260 $aHarlow, England ;$aNew York :$bFinancial Times/Prentice Hall,$c2001.
300 $axiv, 216 p. :$bill. ;$c25 cm.
500 $aRev. ed. of: Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997.
504 $aIncludes bibliographical references and index.
650 0 $aInternet marketing.
700 1 $aGalvin, Eamonn.
700 1 $aO'Connor, John,$d1960-$tMarketing and information technology.