| Record ID | marc_loc_2016/BooksAll.2016.part05.utf8:157659496:819 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part05.utf8:157659496:819?format=raw |
LEADER: 00819cam a22002411 4500
001 63024061
003 DLC
005 19890202000000.0
008 751204s1963 nyua b 00010 eng
010 $a 63024061 //r84
040 $cWa$dDLC
050 0 $aHF5006$b.N3 no. 109
082 $a659.1127
100 10 $aWolfe, Harry Deane,$d1901-
245 10 $aPretesting advertising,$cby Harry Deane Wolfe [and others.
260 0 $aNew York,$bNational Industrial Conference Board,$c1963]
300 $a212 p.$billus.$c28 cm.
490 1 $aStudies in business policy ;$vno. 109
500 $a"A research report from the Conference Board."
504 $aBibliography: p. 205-206.
650 0 $aAdvertising$xResearch.
650 0 $aMarket surveys.
810 2 $aNational Industrial Conference Board.$tStudies in business policy$vno. 109.