MARC Record from Library of Congress

LEADER: 01079cam a22002531 4500
001 68063807
003 DLC
005 19860121000000.0
008 681212s1968 caua b 00010 eng
010 $a 68063807 //r862
050 0 $aHB801$b.M9
082 $a658.83
100 10 $aMyers, John G.
245 10 $aConsumer image and attitude$c[by] John G. Myers.
260 0 $a[Berkeley, Calif.]$bInstitute of Business and Economic Research$c[1968]
300 $axii, 167 p.$billus.$c23 cm.
440 0 $aIBER special publications
490 1 $a"A publication of the Institute of Business and Economic Research, University of California."
500 $aAt head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
504 $aBibliography: p. 145-167.
650 0 $aConsumers.
710 20 $aUniversity of California, Berkeley.$bGraduate School of Business Administration.
740 1 $aResearch program in marketing.
830 0 $aPublications of the Institute of Business and Economic Research, University of California.