| Record ID | marc_loc_2016/BooksAll.2016.part09.utf8:72398639:960 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part09.utf8:72398639:960?format=raw |
LEADER: 00960cam a2200253 i 4500
001 75323463
003 DLC
005 19880115000000.0
008 750903s1974 mau b 00010 eng
010 $a 75323463 //r882
043 $an-us---
050 0 $aHF6146.T42$bW37
082 $a301.15/7
100 10 $aWard, Scott,$d1942-
245 10 $aEffects of television advertising on consumer socialization /$cby Scott Ward, Daniel B. Wackman ; Ronald Faber, assistant project director, Gerald Lesser, project consultant.
260 0 $a[Cambridge, Mass.] :$bMarketing Science Institute,$c[1974?]
300 $aii, 48, 13 p. ;$c28 cm.
500 $a"Working paper."
500 $a"Preliminary research report."
504 $aIncludes bibliographical references.
650 0 $aTelevision advertising$zUnited States$xCase studies.
650 0 $aTelevision advertising and children$zUnited States.
650 0 $aSocialization.
700 10 $aWackman, Daniel B.,$ejoint author.