| Record ID | marc_loc_2016/BooksAll.2016.part10.utf8:145457942:726 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part10.utf8:145457942:726?format=raw |
LEADER: 00726cam a2200229 i 4500
001 77354421
003 DLC
005 19840608000000.0
008 770421r1976 enk b 00010 eng
010 $a 77354421 //r84
015 $aGB***
020 $a0903763885 :$c£4.50
050 0 $aHF5827$b.A73
082 $a659.1/07/2
100 10 $aArndt, Johan.
245 10 $aResearch into advertising :$ba state-of-the-art review /$cby Johan Arndt.
260 0 $aBradford, Eng. :$bM.C.B. Monographs,$cc1976.
300 $a23 p. ;$c25 cm.
500 $aCover title.
500 $aThis MCB Monographs edition first appeared as European Journal of Marketing, v. 10, no. 4.
504 $aBibliography: p. 19-23.
650 0 $aAdvertising$xResearch.