| Record ID | marc_loc_2016/BooksAll.2016.part11.utf8:53650235:800 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part11.utf8:53650235:800?format=raw |
LEADER: 00800cam a2200241 i 4500
001 78011903
003 DLC
005 20020122095703.0
008 780907r1978 nyua b 001 0 eng
010 $a 78011903
020 $a0405111738 :$c$35.00
040 $aDLC$cDLC$dDLC
050 00 $aHF5821$b.S74 1978
082 00 $a659.1
100 1 $aStarch, Daniel.
240 10 $aPrinciples of advertising
245 10 $aAdvertising principles /$cDaniel Starch.
260 $aNew York :$bArno Press,$c1978 [c1927]
300 $axiv, 593 p. :$bill. ;$c21 cm.
490 0 $aA Century of marketing
500 $aReprint of the ed. published by A. W. Shaw, Chicago, which was an abridgement of the author's Principles of advertising.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.