| Record ID | marc_loc_2016/BooksAll.2016.part11.utf8:99192196:799 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part11.utf8:99192196:799?format=raw |
LEADER: 00799cam a2200217 i 4500
001 78308372
003 DLC
005 19880504000000.0
008 780802s1976 quca b 00010 eng
010 $a 78308372 //r88
015 $aC***
043 $an-cn---
050 0 $aHF5415.12.C35$bC66
082 $a658.5/75
100 10 $aCooper, Robert G.$q(Robert Gravlin),$d1943-
245 10 $aWinning the new product game :$ban empirical study of successful product innovation in Canada /$cby Robert G. Cooper ; editorial assistants, Phyllis Brodie, Robert Grenier.
260 0 $a[Montreal :$bFaculty of Management, McGill University],$cc1976.
300 $aviii, 113 p. :$bill. ;$c23 cm.
504 $aBibliography: p. 112-113.
650 0 $aNew products$xCase studies.
650 0 $aMarketing$zCanada$xCase studies.