| Record ID | marc_loc_2016/BooksAll.2016.part12.utf8:152948445:814 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part12.utf8:152948445:814?format=raw |
LEADER: 00814cam a2200229 i 4500
001 80013929
003 DLC
005 19830324000000.0
008 800327s1980 njua b 00110 eng
010 $a 80013929 //r83
020 $a0135576865
043 $an-us---
050 0 $aHF5415.2$b.M945
082 0 $a658.8/3973$219
100 10 $aMyers, John G.
245 10 $aMarketing research and knowledge development :$ban assessment for marketing management /$cJohn G. Myers, William F. Massy, Stephen A. Greyser.
260 0 $aEnglewood Cliffs, N.J. :$bPrentice-Hall,$cc1980.
300 $axiv, 306 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research$zUnited States.
700 10 $aMassy, William F.,$ejoint author.
700 10 $aGreyser, Stephen A.,$ejoint author.