| Record ID | marc_loc_2016/BooksAll.2016.part12.utf8:170028243:637 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part12.utf8:170028243:637?format=raw |
LEADER: 00637nam a2200205 a 4500
001 80065813
003 DLC
005 19820526000000.0
008 820524s1982 ilua 00010 eng
010 $a 80065813
020 $a0030576369 (pbk.)
050 0 $aHF5415.2$b.Z53
082 0 $a658.8/3$219
100 10 $aZikmund, William G.
245 10 $aCases in marketing research /$cWilliam G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia.
260 0 $aChicago :$bDryden Press,$cc1982.
300 $a344 p. :$bill. ;$c24 cm.
650 0 $aMarketing research$xCase studies.
700 10 $aLundstrom, William J.
700 10 $aSciglimpaglia, Donald M.