| Record ID | marc_loc_2016/BooksAll.2016.part12.utf8:174644995:1349 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part12.utf8:174644995:1349?format=raw |
LEADER: 01349cam a2200265 a 4500
001 80084284
003 DLC
005 20081108084419.0
008 820408s1981 caua b 001 0 eng
010 $a 80084284
020 $a0875898386 (pbk.)
040 $aDLC$cDLC$dDLC$dOCoLC
043 $an-us---
050 00 $aLB2328.3$b.A38
082 00 $a378.73$219
245 00 $aAdvancing the small college /$cWesley K. Willmer, editor.
260 $aSan Francisco :$bJossey-Bass,$c1981.
300 $a119 p. :$bill. ;$c23 cm.
440 0 $aNew directions for institutional advancement,$x0271-0587 ;$vno. 13
490 1 $aPaperback sourcebook in the Jossey-Bass higher education series
504 $aIncludes bibliographies and index.
505 0 $aAdvancing through the looking glass / R. Wayne Clugston -- Positioning a small college / Walter C. Hobbs -- Marketing to advance the small college / Richard A. Kriegbaum -- Selling the small college / J. Scott Buchanan -- Comprehensive financial development / Arthur C. Frantzreb -- The institutional advancement process at the small college / Wesley K. Willmer -- Using consultants wisely / Daniel H. Pilon -- Conclusion and sources for further information / Wesley K. Willmer.
650 0 $aSmall colleges$zUnited States.
700 1 $aWillmer, Wesley Kenneth.
830 0 $aJossey-Bass higher education series.