| Record ID | marc_loc_2016/BooksAll.2016.part12.utf8:24515639:879 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part12.utf8:24515639:879?format=raw |
LEADER: 00879cam a2200265 i 4500
001 79089948
003 DLC
005 19840530000000.0
008 800721s1980 ilua b 00110 eng
010 $a 79089948 //r84
020 $a0256023484
050 0 $aHF5415.135$b.C7 1980
082 0 $a658.8/02$219
100 10 $aCravens, David W.
245 10 $aMarketing decision making :$bconcepts and strategy /$cDavid W. Cravens, Gerald E. Hills, Robert B. Woodruff.
250 $aRev. ed.
260 0 $aHomewood, Ill. :$bR. D. Irwin,$c1980.
300 $axv, 573 p. :$bill. ;$c25 cm.
490 0 $aThe Irwin series in marketing
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xDecision making.
650 0 $aMarketing$xManagement.
650 0 $aMarketing.
700 10 $aHills, Gerald E.,$ejoint author.
700 10 $aWoodruff, Robert B.,$ejoint author.