| Record ID | marc_loc_2016/BooksAll.2016.part12.utf8:24896832:705 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part12.utf8:24896832:705?format=raw |
LEADER: 00705cam a2200229 i 4500
001 79090740
003 DLC
005 19881213000000.0
008 800515s1980 ohua b 00110 eng
010 $a 79090740 //r88
020 $a0675081599
050 0 $aHF5415.3$b.R86 1980
082 $a658.8/342
100 10 $aRunyon, Kenneth E.
245 10 $aConsumer behavior and the practice of marketing /$cKenneth E. Runyon.
250 $a2d ed.
260 0 $aColumbus :$bC. E. Merrill Pub. Co.,$cc1980.
300 $axv, 486 p. :$bill. ;$c26 cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aConsumer behavior.
650 0 $aMotivation research (Marketing)
650 0 $aMarketing research.