| Record ID | marc_loc_2016/BooksAll.2016.part12.utf8:316957:912 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part12.utf8:316957:912?format=raw |
LEADER: 00912pam a2200253 i 4500
001 79009090
003 DLC
005 19800507000000.0
008 790529s1980 nyua b 00110 eng
010 $a 79009090
020 $a0070406936
050 0 $aHF5415$b.M3324 1980
082 $a658.8
100 10 $aMason, Ralph E.
245 10 $aMarketing practices and principles /$cRalph E. Mason, Patricia Mink Rath, Herbert L. Ross ; consultant, Peter G. Haines ; [illustrator, Anne Gayler].
250 $a3d ed.
260 0 $aNew York :$bGregg Division, McGraw-Hill,$cc1980.
300 $aviii, 424 p. :$bill. ;$c24 cm.
500 $aSecond ed. published in 1974 under title: Marketing and distribution.
504 $aIncludes bibliographical references and index.
500 $aIncludes index.
650 0 $aMarketing.
700 10 $aRath, Patricia Mink,$ejoint author.
700 10 $aRoss, Herbert L.,$d1929-$ejoint author.