| Record ID | marc_loc_2016/BooksAll.2016.part13.utf8:139295843:958 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part13.utf8:139295843:958?format=raw |
LEADER: 00958nam a2200229 a 4500
001 81145355
003 DLC
005 19810729000000.0
008 810728s1979 maua b 00010 eng
010 $a 81145355
050 0 $aHF5814$b.A45
082 0 $a659.1$219
100 10 $aAlbion, Mark S.,$d1951-
245 10 $aAppraising research on advertising's economic impacts /$cby Mark S. Albion and Paul W. Farris.
260 0 $aCambridge, Mass. (14 Story St., Cambridge 02138) :$bMarketing Science Institute,$c1979.
300 $axiii, 197 p. :$bill. ;$c28 cm.
490 1 $aReport / Marketing Science Institute ;$vno. 79-115
500 $a"A revised and augmented treatment of the 'economics' portion of MSI's 1971 study, Appraising the economic and social effects of advertising."
504 $aBibliography: p. 181-196.
650 0 $aAdvertising$xEconomic aspects$xResearch.
700 10 $aFarris, Paul.
830 0 $aReport (Marketing Science Institute) ;$nno. 79-115.