| Record ID | marc_loc_2016/BooksAll.2016.part13.utf8:91562428:671 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part13.utf8:91562428:671?format=raw |
LEADER: 00671pam a2200217 a 4500
001 81012075
003 DLC
005 19820208000000.0
008 810724c19811982njua b 00110 eng
010 $a 81012075
020 $a0130152307
050 0 $aHF5823$b.R392
082 0 $a659.1/1$219
100 10 $aRay, Michael L.
245 10 $aAdvertising and communication management /$cMichael L. Ray.
260 0 $aEnglewood Cliffs, N.J. :$bPrentice-Hall,$c[1981], c1982.
300 $axiii, 514 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
650 0 $aCommunication in marketing.
650 0 $aAdvertising media planning.