MARC Record from Library of Congress

LEADER: 01942cam a2200277 a 4500
001 83013039
003 DLC
005 20080227074611.0
008 830815s1983 nyua b 000 0 eng
010 $a 83013039
020 $a0866562648 :$c$22.95
040 $aDLC$cDLC$dDLC$dOCoLC$dDLC
050 00 $aR729.5.G6$bM37 1983
060 $aW1 HE414D v. 1 no. 1$aW 92 M345
082 00 $a610/.68/8$219
245 00 $aMarketing the group practice :$bpractical methods for the health care practitioner /$cWilliam J. Winston, editor.
260 $aNew York :$bHaworth Press,$cc1983.
300 $ax, 107 p. :$bill. ;$c22 cm.
500 $a"Also ... published as Health marketing quarterly, volume l, number l, fall 1983"--T.p. verso.
504 $aIncludes bibliographical references.
505 0 $aFrom the editor's desk / William J. Winston -- Guest editorial / Randall K. Berning -- Marketing planning for group practices / William J. Winston -- Differences in marketing a new practice versus marketing an established practice / Ann Ehrlich -- Preparing the financial/business plan for marketing the group practice / William P. Enderlein -- Building a new or better image for your practice through solid media relations (public relations and publicity) / Susan M. Tellem -- Professional advertising--how professional is it? / Albert V. Aguiar -- How to promote and advertise a new or existing clinic / Joan Hammer -- Basic marketing research for the group practice / Robert C. Hill -- The best malpractice insurance of them all / Paul A. Sommers, Mark A. Thompson -- Physician recruiting for group practices / Judith E. Berger, Stephen G. Schoen -- The PPO / Robert L. Goldman, Jeffrey G. Reyes.
650 0 $aGroup medical practice$xMarketing.
650 2 $aGroup practice.
650 2 $aMarketing of health services.
700 1 $aWinston, William J.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0810/83013039-d.html