| Record ID | marc_loc_2016/BooksAll.2016.part14.utf8:183410031:713 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part14.utf8:183410031:713?format=raw |
LEADER: 00713cam a2200217 a 4500
001 83019881
003 DLC
005 19900719140952.8
008 830906s1984 nyua b 00100 eng
010 $a 83019881 //r90
020 $a047186966X (pbk.) :$c$20.95 (est.)
040 $aDLC$cDLC$dDLC$dOCoLC
050 00 $aHF5415.13$b.R363 1984
082 00 $a658.8$219
245 00 $aReadings in marketing management :$ba strategic perspective /$c[compiled by] Barry Berman, Joel R. Evans.
260 0 $aNew York :$bWiley,$cc1984.
300 $axiii, 478 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing$xManagement.
700 10 $aBerman, Barry.
700 10 $aEvans, Joel R.