| Record ID | marc_loc_2016/BooksAll.2016.part14.utf8:192009536:951 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part14.utf8:192009536:951?format=raw |
LEADER: 00951pam a2200253 a 4500
001 83048825
003 DLC
005 19840523000000.0
008 831118s1984 maua b 10000 eng
010 $a 83048825
020 $a0669076066
050 0 $aHF5438.25$b.P46 1984
082 0 $a658.8/5$219
245 00 $aPersonal selling :$btheory, research, and practice /$cedited by Jacob Jacoby, C. Samuel Craig.
260 0 $aLexington, Mass. :$bLexingtonBooks,$cc1984.
300 $axvi, 316 p. :$bill. ;$c24 cm.
440 4 $aThe Advances in retailing series
500 $aPapers presented at a conference, co-sponsored by the Institute for Retail Management and the Association for Consumer Research.
504 $aIncludes bibliographies.
650 0 $aSelling$xCongresses.
700 10 $aJacoby, Jacob.
700 10 $aCraig, C. Samuel.
710 20 $aNew York University.$bInstitute of Retail Management.
710 20 $aAssociation for Consumer Research (U.S.)