| Record ID | marc_loc_2016/BooksAll.2016.part15.utf8:138659635:726 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part15.utf8:138659635:726?format=raw |
LEADER: 00726cam a2200217 a 4500
001 84028950
003 DLC
005 19881027000000.0
008 841219s1985 nyua 00000 eng
010 $a 84028950 //r88
020 $a0070387869 :$c$30.95 (est.)
050 0 $aHF5415$b.M29747 1985
082 0 $a658.8$219
245 00 $aMarketing challenges :$bcases and exercises /$c[edited by] Christopher H. Lovelock, Charles B. Weinberg.
260 0 $aNew York :$bMcGraw-Hill,$cc1985.
300 $axix, 665 p. :$bill. ;$c25 cm.
440 0 $aMcGraw-Hill series in marketing
650 0 $aMarketing$xCase studies.
650 0 $aMarketing$xProblems, exercises, etc.
700 10 $aLovelock, Christopher H.
700 10 $aWeinberg, Charles B.