| Record ID | marc_loc_2016/BooksAll.2016.part15.utf8:141695207:617 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part15.utf8:141695207:617?format=raw |
LEADER: 00617pam a2200193 a 4500
001 84048438
003 DLC
005 19860703000000.0
008 860305s1986 maua b 00110 eng
010 $a 84048438
020 $a0669093750 (alk. paper)
050 0 $aHF5826.5$b.R87 1986
082 0 $a659.1/11$219
100 10 $aRust, Roland T.
245 10 $aAdvertising media models :$ba practical guide /$cRoland T. Rust.
260 0 $aLexington, Mass. :$bLexington Books,$cc1986.
300 $ax, 159 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographies and index.
650 0 $aAdvertising media planning$xMathematical models.