| Record ID | marc_loc_2016/BooksAll.2016.part15.utf8:144713701:723 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part15.utf8:144713701:723?format=raw |
LEADER: 00723nam a2200241 a 4500
001 84062328
003 DLC
005 19850921000000.0
008 850913s1985 ilua b 00110 eng
010 $a 84062328
020 $a0256033005
050 0 $aHF5415$b.M223 1985
082 0 $a658.8$219
100 10 $aMcCarthy, E. Jerome$q(Edmund Jerome)
245 10 $aEssentials of marketing /$cE. Jerome McCarthy, William D. Perreault, Jr.
250 $a3rd ed.
260 0 $aHomewood, Ill. :$bR.D. Irwin,$c1985.
300 $axvi, 595 p. :$bcol. ill. ;$c25 cm.
440 4 $aThe Irwin series in marketing
504 $aBibliography: p. 555-567.
500 $aIncludes indexes.
650 0 $aMarketing.
700 10 $aPerreault, William D.