| Record ID | marc_loc_2016/BooksAll.2016.part16.utf8:102436441:668 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part16.utf8:102436441:668?format=raw |
LEADER: 00668pam a2200205 a 4500
001 85045039
003 DLC
005 19860715000000.0
008 860123s1986 maua b 00110 eng
010 $a 85045039
020 $a0669111422 (alk. paper)
050 0 $aHF5823$b.J718 1986
082 0 $a658.8/343$219
100 10 $aJones, John Philip.
245 10 $aWhat's in a name? :$badvertising and the concept of brands /$cJohn Philip Jones ; foreword by Don Johnston.
260 0 $aLexington, Mass. :$bLexington Books,$cc1986.
300 $axxii, 292 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographies and index.
650 0 $aAdvertising.
650 0 $aBrand name products.