| Record ID | marc_loc_2016/BooksAll.2016.part16.utf8:105064399:701 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part16.utf8:105064399:701?format=raw |
LEADER: 00701nam a2200229 a 4500
001 85060246
003 DLC
005 19851114000000.0
008 850122s1986 ilua b 00010 eng
010 $a 85060246
020 $a0256033714
050 0 $aHF5415$b.C6944 1986
082 0 $a658.8/02$219
100 10 $aCravens, David W.
245 10 $aStrategic marketing cases and applications /$cDavid W. Cravens, Charles W. Lamb, Jr.
250 $a2nd ed.
260 0 $aHomewood, Ill. :$bR.D. Irwin,$c1986.
300 $axxi, 803 p. :$bill. ;$c25 cm.
440 4 $aThe Irwin series in marketing
504 $aIncludes bibliographical references.
650 0 $aMarketing$xCase studies.
700 10 $aLamb, Charles W.