| Record ID | marc_loc_2016/BooksAll.2016.part17.utf8:209824897:898 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part17.utf8:209824897:898?format=raw |
LEADER: 00898pam a2200253 a 4500
001 87006072
003 DLC
005 19870423000000.0
008 870217s1987 mnu b 00000 eng
010 $a 87006072
020 $a0314853138 (pbk.)
043 $an-us---
050 0 $aHF5415.13$b.C64 1987
082 0 $a658.8/00973$219
245 02 $aA Collection of cases in marketing management /$c[edited by] H. Robert Dodge, William G. Zikmund.
250 $a2nd ed.
260 0 $aSt. Paul :$bWest Pub. Co.,$cc1987.
300 $axix, 344 p. ;$c25 cm.
500 $aRev. ed. of: A Collection of outstanding cases in marketing management. c1979.
504 $aIncludes bibliographical references.
650 0 $aMarketing$zUnited States$xManagement$xCase studies.
700 10 $aDodge, H. Robert,$d1929-
700 10 $aZikmund, William G.
730 01 $aCollection of outstanding cases in marketing management.